Project : Hydrogen Energy : New Logo & Brochure :
​
BP invited Atticus to tender for the creation of a corporate identity for a new off-shoot company called Hydrogen Power. The new venture was to be jointly funded by GE (General Electric). 

​

My design was chosen over several other high profile London agencies including Landor. Unfortunately BP and GE fell out over funding and the project was sidelined, never-the-less I am still extremely proud of the achievement.