Client : BP :
Project : Hydrogen Energy : New Logo & Brochure :
BP invited Atticus to tender for the creation of a corporate identity for a new off-shoot company called Hydrogen Power. The new venture was to be jointly funded by GE (General Electric).
My design was chosen over several other high profile London agencies including Landor. Unfortunately BP and GE fell out over funding and the project was sidelined, never-the-less I am still extremely proud of the achievement.